Johannesburg, South Africa

We build tools that elevate human intent.

The Innovations Group is a Johannesburg product studio. We build software that puts economic opportunity, and a better everyday, into more hands across Africa. Hopp and Master DevOps are just the start.

Products, not pitch decks.

We design in the open, build from Johannesburg, and ship for the people who'll actually use it.

Hopp

EventsMarketplaceTribes

Hopp is where Johannesburg finds out what's happening, and who can make it happen. Discover events, browse Hopp Partners, a marketplace spanning 20+ categories of local vendors and service providers, and find your Tribe: a community built around the things you're already into.

Serving Johannesburg, with Cape Town, Durban, Nigeria, Kenya, and Ghana next.

Visit hoppevents.com
The Hopp app home screen, showing a Sandton location, event search, category filters, and a spotlight event card for Fourways Game Night.
Hopp · Home

Master DevOps

Hands on practiceBeginner friendlyTailored curriculum100% free

Master DevOps teaches people to learn DevOps in weeks, not years. Practical and hands on, tailored to what you'll actually do on the job rather than everything there is to know.

Free to start. No credit card required.

Visit masterdevops.io
In the lab

More tools, on the way

Hopp and Master DevOps are the start, not the ceiling. We keep a working pipeline of tools aimed at the same brief: putting more capability into more hands, one product at a time.

Why we build

From flint to signal.

People have always reached for something sharper, sturdier, faster than bare hands: a stone knapped to an edge, a hammer, a pen. Today it's code and intelligent systems.

The material keeps changing. The instinct behind it doesn't: extend what one person can do, so they can do more with their day, their income, their community.

That's the brief we hand ourselves on every product. Not technology for its own sake, but tools that hand opportunity back to the people using them.

A human hand reaching toward a digitally rendered hand across a row of tools evolving from a stone blade to a modern pen, illustrating tools evolving to extend human intent.
Human intent Tools that elevate
How we work

Small team. High craft. Products designed with intent before they're built.

  • Rooted

    Based in Johannesburg, building with a continental horizon.

    Local first, so what we build actually fits the market it's built for.

  • Community first

    We build with the people who'll use it, not just for them.

    Vendors, users, and partners shape the product before it ships, not after.

  • Deliberate

    Every product is designed with intent before a line of it is built.

    Design decisions come first. Code follows the plan, not the other way around.

Building something for your community? Let's talk.

Whether you're a partner, a vendor, or someone with a problem worth solving, we'd like to hear from you.

+27 62 697 5859 25 Leeuwkop Road, Sunninghill, Sandton